Carry the standard with you – everywhere you go. The Duke Roufus – The Legend Lives On keychain features the iconic tribute logo honoring Duke alongside his beloved dog Rocco, symbolizing loyalty, strength, and heart.

Finished in bold Roufusport iconic black and yellow with the commemorative 1970 – 2025 mark, this piece represents the mindset Duke built into generations of athletes and leaders.

Perfect for your keys, gym bag, backpack, or travel gear, this durable keepsake is more than an accessory – it’s a daily reminder of discipline, character, and championship standards.

Simple. Strong. Meaningful. The legend lives on.

An extremely popular gift item and an easy add-on for any Roufusport MMA Academy fan. Carry the legacy wherever you go.

Made from durable, flexible PVC, it’s lightweight, long-lasting, and built for everyday use without cracking or fading.